Unethical Advertisement

Upendra Singh Panwar
Research Scholar, MBA, B.Pharm
Assistant Professor
Vishisht School of Management
Indore (M.P.)

What is unethical advertising?

Unethical advertising is when advertiser promises something and don't deliver. For example in the fitness industry, Company advertise guarantee to weight loss of 5 Kg per month with the massage of their oil. They cannot possible deliver that to every person who buys their oil.

In other words, guaranteeing a certain weight loss, level of fitness, or other intrinsic values is unethical advertising since they cannot possibly reach this level with all persons who buy their oil.

What we can Do?

Indian Broadcasting Foundation (IBF) established in 1999 is India's premium apex organization of television broadcasters. IBF consists of major broadcasters with more than 250 TV Channels.

What is the Broadcasting Content Complaints Council (BCCC)?

The BCCC is an independent Council set up by the Indian Broadcasting Foundation. The Council comprises of a thirteen member body consisting of a Chairperson being a retired Judge of the Supreme Court or High Court and 12 other members. The composition of other members shall be as under:

  • Four non-broadcaster members
  • Four members from any national level Statutory Commissions
  • Four broadcaster members

BCCC would examine complaints about television programmes received from the viewers or any other sources, including NGOs, RWAs, Ministry of Information & Broadcasting etc. and ensures that the programmes are in conformity with the Self Regulatory Content Guidelines.

Chairman: Justice (Retd) A.P. Shah

Who can make a complaint? 

Any person or a group of persons, may, either individually or jointly, file a complaint against any programme broadcast on any of the IBF member TV Channels.

What can I complain about?

You may complain of any breach of the Self Regulatory Content Guidelines for Non News & Current Affairs TV Channels including the following Principles of Self Regulations:

National Interest, Racial & Religious Harmony, Children & Generally Accessible Programmes, Social Values, Kissing, Sex & Nudity, Violence & Crime, Gambling, Horror & the Occult, Drugs, Smoking, Tobacco, Solvents & Alcohol, Libel, Slander & Defamation, Harm & Offence

How to make a complaint?

A complaint must be made to the Standard and Practices (S&P) Department of the concerned TV Channel in clear handwriting or typed either in English or in Hindi along with all relevant particulars including the name of the Television Channel, the date and time of telecast of the offending content, the title of the programme, details about the alleged offence, etc. and also give reasons, as to why s/he feels that the particular programme was not in compliance with the Content Guidelines.

The complainant must also furnish details about his/her name, age, complete address along with the fax number, email id, telephone number etc. in his/her complaint. 

If the complainant is not satisfied with the reply received from the Head of S&P Department of the TV Channel, complainant can make a complaint to the BCCC within two weeks of receipt of reply from the Channel or within three weeks of filing of the complaint to the Channel and write to the Secretary, BCCC C/o. Indian Broadcasting Foundation, B-304, 3rd Floor, Ansal Plaza, Khelgaon Marg, New Delhi. 

Other related details can be found at www.ibfindia.com/guidelines.php


   Published on IndianFaculty.com: 02/02/2012

 Source: E-mail 02/02/2012

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